6 Spectacularly Cool Aussie Kids Brands You Need To Know About Now
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Feather Drum
Launched by former corporate lawyer with a bohemian heart, Kelly Lee Wright, Feather Drum is everything that’s been missing from your kid’s closet, namely soft-touch, wanderlust-y gear that’ll only look better rubbed in dirt, splattered in mud and dried in daydreams. Product pick: Gitana Kimono Jacket, $119.95 -
Milk & Masuki
If they made music, Milk & Masuki designers Rachael and Ishak would cut a dashing indie pop pair starring in candy-cute music vids. But seeing as they’re all about kids gear, their indie style and candy-cute colours are found sprinkled on the softest organic cotton tees, leggings and onesies instead. Product pick: Tiger onesie, $19
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Huxbaby
Huxbaby is a new label from Melbourne all about unisex gear with serious fashion chops. “Children’s clothing should be durable, functional, gender neutral and able to be shared amongst siblings. We love the idea of our products being handed down between boys and girls.” Amen, we say. Product pick: Crosses skinny legging, $40 -
Phoenix and the Fox
What do you get when you let a textile designer loose with a bunch of pillow-soft shorties, tees and onesies? Some of the coolest kids stuff around according to Phoenix and the Fox founder Jennifer Green. Product pick: Orlando Bodysuit - Vintage Gem, $30
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Joeyjellybean
She trained as an accountant, has four little ones and runs her seven-year-old clothing label from her home in Warracknabeal, Victoria. Yep, Joeyjellybean designer Johanna Glennen proves that mums can do anything. Product pick: Blue Cloud Romper, $32.95
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Milk & Soda
Launched in 2011 by two Melbourne mothers with fashion retail backgrounds, Milk & Soda is the place to go for cool-kids accessories. Think chic handbags, sunnies and headgear for girls, plus dapper hats, suspenders and bow ties for boys. Product pick: Pernille Cat Ear Grey Beanie, $29.95
