SPF 50+ Sun & Swimwear: Gimmick or Great Buy?

June 9, 2015

As a mom, I know a marketing gimmick when I see one; some I’ve rolled my eyes at, while others I’ve totally succumbed to. (And I have every single Velcro swaddle on the market to prove it.)

Whether it’s weighted sleep suits, temperature controlled baby spoons, or angled car seat mirrors—there…

SPF 50+ Sun Swimwear: Gimmick or Great Buy?

Rio Rashguard for girls

A little glam and a whole lotta cute---your tiny diva will look her beach-chic best in the Rio Rashguard, $50, from Cabana Life.
Chic Rashguards for Mom

Uber-stylish SPF-laden rashguards by (from left) Cynthia Rowley, Zinke, Nanette Lepore
SwimZip Rashguards for girls 0--6

SwimZip's Mint Chip Rashguard set, $30, is delicious for little girls age 0--6. Their zip-front rashguards were praised on Shark Tank and are reasonably priced for the whole family.
UVSkin Long Sleeve Sun Shirts for Boys

UVSkin's Long Sleeve Boys Sun Shirt, $28, comes in an array of colors and patterns, making it an easy addition to your little guy's swim gear.
Coolibar Pants and Swim Separates for Mom

Innovative Coolibar offers men's, women's, and kids' SPF-based pants, jackets, hats, and swim separates that are styled in countless ways on their site. I loved these ladies' looks!
Land's End SPF Gear for Dad

You guys, THIS is what Land's End looks like these days. So not nerdy. So inexpensive. So something you should put your hubs in this summer.
Cabana Life Infant Rashguards

In addition to SPF 50+ sun protection, the pink emblem infant rashguard from Cabana Life, $42, offers easy zip access and extra room for a diaper.
SwimZip Rashguards for Toddlers

This Shark Attack Swim Set, $29, from SwimZip is the perfect sunsafe gear for vivacious little toddlers on the go.
Land's End Rashguards for Mom

I love how catalog classic Land's End is embracing the SPF 50+ trend! This sailor stripe rashguard has been recommended by the Skin Cancer Foundation, and is a preppy-chic steal at only $39!
Cannolball King Rashguard for Dad

The understated Cannolball King Rashguard, $40, lets Dad channel his inner surfer while he's running laps around the baby pool.

Jacqueline is a stylist, writer, creative consultant, and momma to a toddler fashionista. She writes about style, décor and family life.
After an extensive career in the fashion and design industry, in 2009, Jackie launched Merci New York, a boutique styling house and website. Her company creatively directs fashion campaigns and tends to the style dilemmas of NYC brides-to-be, but as a young mom, Jacqueline holds a sweet spot for the maternity, kid and chic-momma set.
She is excited to see her bridal clientele returning for home design and maternity styling advice, and loves sharing style and décor tips with other new moms as she navigates family life as a city girl in suburbia.
Jackie has been featured in GLAMOUR, The New York Times, Martha Stewart Weddings, Brides, The Knot, Page Six and Harper’s BAZAAR. She has appeared as a guest style expert on CBS’s morning shows, and has been quoted as an industry expert for Fox Business News. When she’s not styling models, moms and kiddos, Jackie loves traveling with her family and entertaining friends at home. Come chat with Jackie on Twitter, Facebook, Pinterest and Instagram.