Lookmatic
The thing that Lookmatic excels at is customization. You pick your frame (from a variety of very fashionable specs) and then customize it with your frame color and lens tint. (This one, for example, you can get with pink on the outside and black inside, or swap it around so the black is on the outside.)
Try-on tools: A very good virtual try-on tool and 15-day return policy
Free returns: Yes
Pricing: Starting at $95 with free shipping
Next page: If you want a colorful pair of glasses…