5 Parenting Picks Rockets of Awesome Founder Rachel Blumenthal Loves

Rachel Blumenthal is the founder of Rockets of Awesome, a subscription service that mails curated children’s clothing to parents once a season. She’s also the mother to two children, Griffin is 10 and Gemma is 6, with husband Neil Blumenthal, the co-CEO of Warby Parker.

Judging from the fun styles that Rockets of Awesome is known for, her kids surely offer her a ton of inspiration, so we were excited to chat with her about her parentings must-haves!

“Griffin and Gemma have very specific interests and tastes,” says Blumenthal. “My favorite parenting products are those that let them express themselves and amplify their interests.”

Here’s a look at the five parenting products Blumenthal currently can’t live without.

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5 Parenting Products Rockets of Awesome Founder Rachel Blumenthal Can't Live Without

Rockets of Awesome Boxes

"First and foremost, they are of course crazy about their Rockets of Awesome boxes. Both of them have strong opinions about what they wear and with Gemma it changes every season. The box is perfect to give them independence to pick out their own clothes, while making me feel good that there are guardrails around the selection. Everything is really high quality, uber soft and comfy, and the designs are super on-point so it’s guaranteed to be a win (if I must say so myself!)."
Christina Tosi’s Bake Club

"Griffin is fascinated with cooking – he watches cooking videos, reads recipes and comes up with his own ideas about what he wants to cook. Christina Tosi is one of Griffin’s favorite chefs and the Christina Tosi’s Bake Club airs every Monday on Instagram. All of the recipes are super fun and creative which he loves."
Rocket Club

"My husband and I are both entrepreneurs so work naturally permeates our house. Griffin had the opportunity to participate in a program called Rocket Club, a STEAM and entrepreneurship program, and it’s phenomenal. I’ve been so impressed with the sophistication of the topics, the kids in his group and his passion and commitment to the program. He’s even building his own apparel brand with his Rocket Club teachers!"
Super Smalls Jewelry

"Gemma loves all things fashion, so Super Smalls Jewelry has quickly become a favorite in our house. They make the most fun costume jewelry and hair accessories. Everything is so happy, stylish and cool. She also recently got her ears pierced at Rowan – we had the best experience and she loves all their pierced earrings."
Hally Hair Dye

"Gemma is beauty product obsessed so she was over the moon when someone sent her a set of Hally Hair Dye. They make hair dye that is actually gentle on her hair and the color is pretty subtle. Plus it wasn’t messy to do and washes out in ~4 weeks."